Over the past year, the virus has undergone a drastic change in the market, the protagonist is no longer just viruses, but with black industrial chain Daohao Trojans and malware. This is not only harmful to users of the property, but also for security vendors to provide a development opportunity. Among them, the odd tiger 360 potential health and safety or to successfully squeezed into the top three personal network security market.
The third highest domestic security firms
According to iResearch released in August this year, "2007 Personal Internet Security report" shows that currently, the latest network security market personal top three rankings are Rising, Kaspersky, odd tiger 360 security guards. Kaspersky, 360 security guards have been from behind, as the domestic emerging network security vendors. With what strange tiger was so successful?
First, the market spread of Trojan horse virus. 360 odd tiger Security Center released "Internet Insecurity Report" revealed that the first half of 2007 were intercepted viruses, malware and Trojans totaled 168 135, which accounted for 80% Trojans ratio. Meanwhile, according to 360 the Forum survey, Internet users have lost over Qi Cheng QQ accounts, while 60% of Internet users, therefore reluctant to use online payment platform. Qihoo CEO Zhou Hongyi, also said the deteriorating form of Internet security, the domestic Internet is from the spread of viruses and malicious software, Trojan horses spread to the changed circumstances.
Next are the service based on Internet users. Qi Xiang-Dong Qi, President Hu said that now 30% -40% of Internet users use the odd tiger 360 products. After all, a large number of domestic Internet users do not want money or buy legal copies of software, and 360 security guards to free marketing tools to meet at no cost to use genuine software needs. Xiang-Dong Qi also said that the majority of Internet users adhere to the benefit, it can be surprising to upgrade tiger to bring the brand and reputation enhancement.
Again, the odd tiger 360 security guards is not entirely a sense of anti-virus software, why can spread the virus in the market, the majority of users favor of cooperation with Kaspersky is one of the main.
Cooperation achievements "win-win"
Kaspersky and the odd tiger 360 security guards of the strong combination, effectively protect the user's information security, it has been recognized by the majority of users, so that a rapid increase in market share between the two.
In fact, the 360 security guards is not a complete solution for PC virus, Trojan horse viruses can only be carried out against the killing, but the Trojans, after all, is only part of the virus, users can not odd tiger killing a number of outside inter Trojan virus, so can only download 360 security guards to conduct a comprehensive bundled Kaspersky Anti-Virus. Such cooperation, but by 360 security guards in free mode for the respective customer propensity to consume, for themselves and their partners to create favorable conditions for market competition.
If an occasion to spread malware to Qihoo popularity increasing rapidly, then the alliance with the Kaspersky user is played a training habits, or even form a "dependent" role, which is to say from a marketing perspective. From the product point of view, the function of accurate positioning, easy, functional and strong market is characterized by an important reason for their win, while the alliance Kaspersky played a finishing point. Zhou Hongyi, says that Kaspersky co-operation with the 360 security guards is also a very successful case. Both push each other branded software, Kaspersky installed with 360 security guards in a rapid growth, rapidly increasing brand influence.
Free patterns to bring brand awareness
Although the co-operation with Kaspersky so odd tiger made great breakthrough, but the move has been to promote free trade suspicion. And this just brings free Qihoo more brand awareness, for the odd tiger more products in future be a good foundation.
銆??鍦ㄤ簰鑱旂綉鏃朵唬锛屽緢澶氫笢瑗块兘鏄厤璐圭殑锛屾瘮濡傚缓鍗氬銆佹场璁哄潧銆佷笂缃戠珯锛岃幏鍙栭噸瑕佺殑淇℃伅銆?Xiang-Dong Qi, says that a free time like this, why is killing the virus inside the computer have to spend?鎸夌収浜掕仈缃戠殑妯″紡灏辨槸缃戞皯鍏嶈垂锛屼紒涓氫拱鍗曞槢锛岀綉姘戞槸娑堣垂鑰咃紝娑堣垂鑰呯殑鐪肩潧鏄?閽辩殑銆?Zhou Hongyi, also said the Internet age is to taste before you buy, let the user to spend three months, six months, how to let others know your products?
It is this free of charge in a short time makes the odd tiger get majority of the customers, it also brings a great brand, but also to the odd tiger charted the course of future developments. Zhou Hongyi in "The Second shareware Heroes," the meeting said, malicious software industry chain has been checked this year, the current network environment has been recovered cleaner. Sharing software has been cleaner in the soil and environment, the software development in the future, you can and Rising, Jinshan and other cooperation.
Xiang-Dong Qi, stated clearly that do odd tiger Web2.0 era Google. Qihoo without commercials, by 360 security guards on the dissemination of ideas odd tiger, spread the image of odd tiger on it. Qihoo free antivirus for the Internet users, and other applications on the Internet should be able to get more revenue. In accordance with such rules for Internet users to enjoy more convenience, so naturally someone will foot the bill.
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